work · case studies
The evidence behind the outcomes. Each entry is a real project, with the decisions and the numbers that came out of it.
all case studies
- Perian: trusting small local models to do the work zero-cost local execution · cross-family trust shipped
- Lead scoring: fixed tiers to a decile model hundreds of calls cut · conversion held in flight
- The seven-day window: compressing the call cycle contact rate +9.8 pts · applications +38% relative in flight
- The chat capture gap: 64,000 conversations, 25 leads a month ~98% capture gap found · automation rolling out in flight
- AI SMS engagement: the 10× cheaper vendor, chosen on evidence >10× cheaper vendor · randomised holdout in flight
- Call tiers: proving the bottom tier was not worth calling 27.8% → 0.7% effort on bottom tier · conversion held in flight